For most people SEO is a short form of SEOUL or SEOUL spelled wrong, and that is the exact scenario in Pakistan. People who only have basic knowledge or no practical knowledge what so ever are branding themselves SEO Guru's and Pundit's, and the rest of the IT graduate herd are blindly following and happily paying them for absolutely nothing. Well the so called, self proclaimed gurus, champions and pundits are making a fool of the students and that does require some effort on their part so i will retract my earlier sentence and rephrase it by saying the students are paying them to make a foll of themselves and a joke out of the SEO industry.
Never in the history of the I.T industry has more garbage ever amassed than the amount of trash which is being gathered and spread right now all in the name of teaching SEO. You see SEO is a very tricky business, and proper awareness is no where to be found. Basically SEO is all about content and the placement of content, keywords, titles etc. Since Google is armed and powered with all sorts of tools, you have to be a thorough professional and think things through while devising and implementing a SEO strategy for your website. Google can differentiate between good and bad, coped and original content. It knows grammar and has a vocabulary better than most of us. Now my question here is, if the content on your site is poorly written and poorly placed, how can you expect your website to rank high? When i see the self proclaimed SEO gurus and masters and read some supposedly insightful information written by them, more often that not there are grammatical, punctuation and spelling mistakes in it. Now since they are SEO gurus dont they know the value of content and the worth of a well written piece of text?
The web is littered with true and false information about SEO principles and techniques, but since SEO is more of an art and less of science, it requires creativity, quick wit, patience and writing good content skills. The aim to get a website high on rankings is a tough and time consuming job, it requires a lot of content, back links, a proper content placement strategy and constant observation or even spying on the competitors. Sadly our SEO gurus are too busy deceiving innocent young people and hence do not have the time to actually demonstrate all these elements through incorporating them into the curriculum that they offer to teach to the willing and sometimes plain old dumb students.I know it sounds harsh but the students are dumb since they do not bother to research and happily pay for something which they can easily learn right from the comfort of their own home, without paying anyone for anything.
But that does not mean everything in the SEO industry in Pakistan is bad, but because of these SEO jerks the competent SEO professionals have forced themselves to go into hiding since they do not want to be in the same spotlight with the self proclaimed champions, leaders and trendsetters of the SEO industry in Pakistan. So my advice for the SEO hopefuls would be to perform a complete research and background check first on the SEO principles and then on the SEO guru whom they wish to pay for nothing.
