Today in the morning i got a high voltage creative jolt when I saw my daughter singing and dancing to a familiar tune but with different words. She was singing and dancing to the tune of “Sheila ki Jawani” but with a twist, she was pronouncing it as “Sheila ki Chapati”. When she saw me looking at her she invited me to her party and I being her father gladly joined her as her dance partner.
This is what I mean when I say that children are the most creative albeit little people in the world. They can transform anything to anything without using any tools, techniques, man power, worrying about limitations or feedback, just by using their natural, unpolluted creativity, embedded in them by nature. If the creativity of my daughter was polluted she would have known that Sheila would not be able to cook a chapati even if her dear life hanged in the balance. I don’t know Sheila or Katreena personally but, judging by the way the “stars” lead their lives, I can safely assume that she wouldn’t be able to remember the last time she boiled an egg, let alone cook a chapati.
Enough said about Sheila, coming to the real point, Sheila ki Chapati gave me an idea. I’ll take this opportunity to address the Dawn Paratha people and pitch in my idea for their new ad. A bunch of Horny looking people eating Paratha in a sensuous way and the tag line would be, yes you guessed it, “Sheila ki Chapati”. You must be wondering, why horny people? Well it’s because sex sells and we, the people of Pakistan are being portrayed as people who will buy anything if sold in a sexually arousing manner. Why do I say this? Well, case in point the new ad for “Sooper” Biscuit. My only question for the geniuses who made this ad is why is the woman in the ad eating the biscuit like she is in heat? Is it because she wants to be kinky with the biscuit or because of a biscuit fetish? In any case, are they promoting fetish behaviors or a biscuit?
It’s high time that the nitwits at the advertising agency and the dimwits at EBM realize that even if sex sells, it should not be used to sell biscuits. It’s just nasty and wrong. I know for a fact that “Sooper” is making EBM a butt load of money, why go and sleaze it up? The folks at continental biscuits are facing a tough time to cope with the competition between “Bakery” and “Sooper” and mind you “Sopper” is ahead and winning big time.
Please stop assuming and degrading the intelligence of people of Pakistan by showing that the attendees enjoy biscuits at a “Dance Party”. We all know what goes on behind the closed doors of a dance party, its less eating, more drinking, and the less eating surely does not involve any kind of biscuits. Stop telling us that the female students at college start dancing every time someone offers them a “Sooper” biscuit. Mujra ain’t cheap my friend, ask any politician if you have any doubts about my statement. If you jack asses lack creativity, contact me, and I’ll get you some from my three and a half years old daughter.
