Know Tahir Armageddon Ali

Hi, my name is Tahir Ali and I am a Writer by choice. I myself don’t know where it all started, I mean I never thought of being a writer by profession, believe me this thought never ever crossed my mind but somehow I ended up being one and now when I look back at my life and my younger years I am more than certain that I don’t want to do anything else besides writing. You see I belong to a business oriented family and all through my teenage years I was always told to follow in the footsteps of my father and elders, but that all changed when one fine day our family business suffered a huge loss and we all came tumbling down, financially speaking.

Now I won’t bore you with my history, you have nothing to do with it and neither does it hold anything of interest for you but since you are on this page i feel compelled to tell you something about me, so here goes nothing. I have already mentioned my name and as much as I want to repeat it over and over again because it’s always good for my ego but I will not since its considered as a professional faux pas. Since 2007 I have been working as a Content Writer, then a Copywriter and after that a QA Analyst. It might feel that I was confused or something because of the QA role that I took on, but it’s all about requirements, I saw an opening and I went for it for my personal growth and benefiting the company too along the way.

Now let’s move on to my passion, copywriting. Writing copies is all about capturing the reader’s attention, enticing him, ignition his passion to do something that you want him to do. It’s not as easy as it sounds because a successful copywriter is not allowed to be a One Hit Wonder, Vanilla Ice kind of a thing, you are required to be clever, creative and concise all the time, every time. So how do we achieve this, well for me it’s all about research and paying attention to details. For Example you might have heard the incident about the blind guy on the street holding a sign which read, “Please help me, I am blind”. A man passing by saw this, took the sign and wrote something on the other side of the sign which the blind guy was carrying. In the evening the same man stopped by the blind guy and asked him about his day, the blind guy replied that today a lot more people stopped by him and gave him donations and then he asked the guy about what he had wrote on his sign. The man replied I simply wrote,” Today is a beautiful day, too bad I cannot see it like you”. You see its this attention towards detail and creativity that transforms words into legendary copies.

Unfortunately I was not the man who wrote this and I got to know this incident from a forwarded email but it opened up a whole new dimension of creative thinking for me. Both copies presented the obvious truth but produced completely different results. Copywriting is not about knowing words, it’s about knowing the emotions associated with them. It’s about how words are used to stir emotions and impulses because a Copywriter is required to make sales or achieve goals through his words for the company he is working for, the company will not pay him for his vocabulary knowledge.

For me copywriting is based on emotions and how to capture them but according to what i have learned from my previous experiences is that a copywriter should not be sentimental instead a copywriter should be completely mentisental.