Let's Toast to the Ladies

Anti Drinking Campaign - 1919

I don't drink liquor but i do not want to get anywhere near their lips, never ever, ever. This ad is all wrong, in order for someone to actually get anywhere near them one needs to be liquored up, to the extreme. The ultimate sign of extreme being in a constant state of throwing up and that is what i did after seeing this poster, i threw up a little in my mouth. No wonder the whole of America is a huge Alcoholic mess, they did this to themselves just to avoid coming in contact with the ladies featured above. I bet this ad was produced by the liquor companies themselves because they knew the adverse devastating effect of this image on men all over the USA. This ad is a perfect example of reverse psychology, don't show them the evils of drinking instead show them the reward for not drinking and they are bound to drown themselves in alcohol and that is exactly what happened. Hats off to the evil geniuses who came up with such a nasty yet rewarding concept for a campaign.