Advertising Gone Horribly Wrong

The advertising business in Pakistan has hit a new low. First we saw the ad for “Chaika”, then came the ad for “Pakola Tea Milk” and now Olivia cream bleach hits rock bottom. I am simply amazed at the workings of the "creative" minds behind the ad for Olivia cream bleach, why on earth would anyone willingly ridicule their product by casting someone like Mathira in their ad and asking her to be their brand ambassador. Its like opening the Pandora's box of crap, the crap will engulf as all.

There are a few reasons because of which i would like to see someone punching Mathira square in her pie hole. To start off, she speaks Urdu like a super moronic alien and she is dark skinned at best, and this does not nearly qualify her to be a spokesperson for a fairness bleach cream. Secondly, she has a dreadful accent that is a mix of Pashto and gibberish, and an even more dreadfully notorious personality, best suited for c, d, e grade Tamil or Telegu movies. Thirdly, she is despised by the women viewers because of her on air shenanigans. And last but not the least, the majority of her male fan following consists of perverted pervy weirdos that are obsessed with the thought of doing the nasty to her, (some of them have even openly expressed their unholy desires by calling her live show) regardless of the fact that she uses Olivia or not.

There are two versions of the same ad on air, one with Mathira and the other with some other model. I have noticed one thing in particular that both these versions are being aired only on cable and not on satellite channels. I guess the geniuses knew that Mathira wasn't satellite material but the same people who realized this obvious fact failed to comprehend that their target audience is lower middle class women, the same women that have seen Mathira doing her cheap, vulgar high jinks live on Vibetv and because of which they are anxiously waiting to try her as a human punching bag.

I understand that money is tight and every company wants to save money, but is it really worth it to take the cheap way out? Olivia had the budget to make two versions of the same ad with two different models so why didn't they combine the budget and opt for a classy showpiece instead of a ridiculously sadistic knockoff. I cannot think of a logical reason for this crime against creativity and thus I am forced to attribute this disaster to the dreaded casting couch. It's a slap across every models face that they now have to compete with the likes of Mathira by stepping down, way down from their high horses into the dirt. Well ladies, let me take this opportunity to welcome you, Welcome to Rock Bottom, I hope you are comfortable with Mathira as your neighbor.